Whenever we at Dura say - "THE DURA WAY", we show our resolve to adhere to the basic tenets of our credo viz. innovation, technology, knowledge, customization, durability, quality, honesty, empathy and customer service.

  • Innovation: The vast experience of our managing director and the company staff in the construction care segment coupled with excellent R & D facilities at our manufacturing unit in Bahadurgarh has helped us to keep ourselves at the forefront of product development with a comprehensive product range.
  • Technology: A direct result of our constant endeavour to innovate, we are proud to have developed several new systems and technology which are our unique differentiators.
  • Knowledge: We combine our know how in material science and civil engineering to meet the customer expectations.
  • Customisation: Due to our advanced knowledge in construction chemicals, we can develop customised products to exactly suit our customer needs.
  • Durability: We can assure total integrity and performance of the structures where our products are used as exhibited by our past case studies and testimonials.
  • Quality: The motto of the company as well as ISO 9001:2008 certification provide enough evidence about our quality control management.
  • Honesty: We pride ourselves in truthfulness, integrity and generosity which form the pillars of our strength.
  • Empathy: Our broad network of formulators, applicators and structural engineers enables us to diagnose building problems and provide the right medicine to cure your construction ailments.
  • Customer service: The sole objective of Dura is to maximize customer benefits and manage customer relationships through our dedicated service which brings them back to us repeatedly.