Vision & Mission


vision Dura intends to set an example in the field of construction chemicals by investing heavily in Research & Development leading to a sustainable future and serve the various stakeholders with honesty and generosity.


missionSimilar to doctors treating human patients, we have committed ourselves to act as doctors of concrete with right medicines to improve, protect and repair concrete leading to sustainable construction. We are committed to supplying our customers with high end products & services owing to our advanced R&D capabilities thereby ensuring durability, robustness, energy efficiency and faster construction of reinforced concrete structures at optimal costs. Dura supports these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees, and social and environmental policies.